OTM | Apparel Design

About: North Georgia provides it's community with beautiful backdrops, exciting adventures, and plentiful resources. With a strong desire to celebrate and show appreciation for these natural wonders, Of These Mountains was created as both a lifestyle brand and a love letter to North Georgia, written through designs from local artisans. Goal: The owner came to me with a dream of starting his own clothing and accessory brand, Of These Mountains. Initially, we worked through his visions and goals to determine the core values and mission of his brand. Once we had a strong foundation, we worked together to develop a logo that would both represent his brand in a unique and authentic way and appeal to his target audience. Kendall felt confident in my creative direction and hired me to design the Of These Mountain's website design and first t-shirt collection. Today, I am the brand's social media manager, blogger, product photographer, & assistant apparel designer.